Musings of an Internet Marketing Consultant |
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Tuesday, November 23, 2004
Sustainable Competitive Advantage
Posted
10:01 p.m.
by Jim Courtney
The real answer requires a look at the entire business proprosition -- management team, potential partnerships, networking contacts, market strengths, etc. Alec Saunders has put "sustainable competitive advantage" into its proper perspective when looking at why Firefox will not displace MS Internet Explorer in the overall market. He outlines five factors to consider: - Cross-functional excellence - Sustainable business models - Stakeholder focus - Corporate culture - People In the end its the how you manage and present the mosaic of people, teamwork, customer focus, commitment to a mission, service delivery as well as the technology that build a sustianable competitive advantage.
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