Musings of an Internet Marketing Consultant
Musings of an Internet Marketing Consultant

Tuesday, May 10, 2005

Seth Godin leads again..

Yesterday Seth mentioned that he had been cited in the New York Times: "Godin reinforces what good marketers know". He went on to list 30 key points when strategizing marketing. While all are very valid, in particular I liked these:
  • Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail) are losing their cost-effectiveness. At the same time, new ways of spreading ideas (blogs, permission-based RSS information, consumer fan clubs) are quickly proving how well they work.
  • Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.
  • Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.
Viral marketing; identifying customers whose needs you really satisfy and careful planning with feedback -- they all have their rewards for those with the discipline and patience to use these guidelines.

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