by Jim Courtney
Yesterday Seth mentioned that he had been cited in the New York Times: "Godin reinforces what good marketers know". He went on to list 30 key points when strategizing marketing
. While all are very valid, in particular I liked these:
- Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail) are losing their cost-effectiveness. At the same time, new ways of spreading ideas (blogs, permission-based RSS information, consumer fan clubs) are quickly proving how well they work.
- Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.
- Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.
Viral marketing; identifying customers whose needs you really satisfy and careful planning with feedback -- they all have their rewards for those with the discipline and patience to use these guidelines.