Musings of an Internet Marketing Consultant
Musings of an Internet Marketing Consultant

Sunday, February 05, 2006

First Press for my son's medical device company

My oldest son, Brian, is a Founder with two partners of a medical device company, Kerberos Proximal Solutions, whose main product can assist with the removal of the blockage (thrombus) that can cause a heart attack. They got their first story in the public press today.

"Imagine a drainage ditch full of grass, mud and dirt at a certain point, preventing overflow water from draining properly through the ditch. Then imagine firefighters forcing a powerful stream of water at the point of the block, breaking loose the grass, mud and dirt at the same time that a powerful vacuum hose sucks away the debris, allowing water to once again flow smoothly through the channel." Only in Texas would they come up with such a descriptive analogy to the junk that can build up in our arteries!

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