Musings of an Internet Marketing Consultant
Musings of an Internet Marketing Consultant

Tuesday, August 23, 2005

Blogger for Word


Blogger for Word

I am doing this post from Blogger for Word as a test to see how it works.

I am also attempting to post a photograph (from my Flickr collection, of course):

Victoria Inn, Gores Landing, ON

Comments (written from Blogger): At this point images and documents are not supported and transmitted to Blogger. I did get the photo and link to it by inserting it into the HTML "confirmation" page that can optionally appear when you click on "Publish". But there appears to be no easy way to switch between HTML and native "Word" format.

More experience: When booting your PC it is necessary to open MS Word prior to opening Outlook in order that the Blogger for Word plug-in Toolbar is accessible in Word. This is a known issue ("feature"?).

Wednesday, August 17, 2005

Rick Segal's Post on Blogs & Passion


I recently submitted a posting to the Association of Internet Marketing and Sales Discussion List about an excellent blog posting that Rick Segal wrote on blogs and their role in the ongoing business environment. (This AIMS ADL thread has been a discussion of whether there is a marketing role for blogs in a business enterprise.) When posted they left out the hyperlink to the article but put in a link to this blog. So to repeat the ADL posting (with hyperlink):

{Quote}Reading some of the discussion leaves me a little weary. Rick Segal, a reasonably well known Toronto-based VC (who also was my previous employer’s Microsoft “missionary” a decade ago), has just put up a great post that gets to the real point about blogs and credibility. His point: whether it’s marketing, just putting up viewpoints or getting into a debate over an issue, blogs require three things:

“Being fair, showing passion, and feeling my pain are three simple things to set you apart from (unfortunately) the normal SOS stuff that goes on despite all the new new things happening around us.”

Give it a read... {End Quote}

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