Posted 2:28 p.m. by Jim Courtney

I recently submitted a posting to the Association of Internet Marketing and Sales Discussion List about an excellent blog posting that Rick Segal wrote on blogs and their role in the ongoing business environment. (This AIMS ADL thread has been a discussion of whether there is a marketing role for blogs in a business enterprise.) When posted they left out the hyperlink to the article but put in a link to this blog. So to repeat the ADL posting (with hyperlink):

{Quote}Reading some of the discussion leaves me a little weary. Rick Segal, a reasonably well known Toronto-based VC (who also was my previous employer’s Microsoft “missionary” a decade ago), has just put up a great post that gets to the real point about blogs and credibility. His point: whether it’s marketing, just putting up viewpoints or getting into a debate over an issue, blogs require three things:

“Being fair, showing passion, and feeling my pain are three simple things to set you apart from (unfortunately) the normal SOS stuff that goes on despite all the new new things happening around us.”

Give it a read... {End Quote}